Apple reportedly cutting iPhone Air production

Key Takeaways:

• Apple is reportedly cutting iPhone Air production.
• Weaker sales are the main reason for this anticipated move.
• The news comes from an analyst’s report.
• Tom’s Guide published the original story on October 17, 2025.
• The development underscores a potential pivot in Apple’s smartphone strategy.

Production Cut Rumors

Apple is said to be scaling back the production of its iPhone Air smartphone amid reports of lower-than-expected demand. News of the possible cut first surfaced from an analyst’s note suggesting that consumer interest in this particular model has not kept pace with expectations. If accurate, this development may mark a shift in Apple’s broader device roadmap.

Analyst’s Report

According to the insights shared, an unnamed analyst points specifically to weaker sales as the primary motivator for Apple’s decision. Though the precise numbers remain unclear, the report warns that existing sales data could prompt Apple to reconsider how aggressively it markets and manufactures the iPhone Air.

Potential Impact on Apple’s Portfolio

If production does decline, the revised plan might affect Apple’s overall smartphone lineup. A scaled-back approach to the iPhone Air could allow the tech giant to devote resources to other devices, contenders, or future innovations. Observers note that this strategy, should it come to pass, could alter both Apple’s market messaging and its forthcoming product cycle.