The University of South Florida football team is rallying around a bold statement first spoken by late basketball coach Amir Abdur-Rahim in 2023. With Abdur-Rahim’s initials displayed on coach Alex Golesh’s headset, that message continues to shape and inspire the Bulls’ quest this season.
At USF, the words of late basketball coach Amir Abdur-Rahim resonate within the football program

Key Takeaways:
- Amir Abdur-Rahim’s legacy endures within USF athletics
- The football team draws motivation from Abdur-Rahim’s impactful 2023 credo
- Coach Alex Golesh honors Abdur-Rahim by displaying his initials on the sideline
- A single message has united Bulls players across different sports
- The homage highlights how powerful words transcend sport boundaries
Legacy Emblazoned
Coach Alex Golesh of the USF football program has found a personal way to honor the late basketball coach Amir Abdur-Rahim. On the sideline, Golesh wears a headset adorned with Abdur-Rahim’s initials—an unmistakable tribute to a mentor whose passion for coaching has not faded with his passing.
A Coach’s Enduring Words
Abdur-Rahim coined a memorable phrase in 2023 that captured the spirit of perseverance and team unity. Although its entirety remains a cherished piece of locker room lore, the sentiment has taken on new meaning within the football squad. Players and staff alike recite it, pointing to the profound influence a single statement can wield over an entire program.
Bridging Sports at USF
What started on the basketball court has now spilled over into a distinct domain, showing how collegiate programs can draw from each other’s cultures. Golesh’s decision to highlight Abdur-Rahim’s initials is an emblem of how coaches—in different sports—play roles that extend well beyond their own teams.
Carrying the Torch Forward
By adopting Abdur-Rahim’s credo, the Bulls remain connected to a legacy that transcends time and sport. For many, these three letters serve as a daily reminder of hard work, perseverance, and the unbreakable bond that defines USF athletics. Through a simple symbol, the late coach’s impact continues to resonate, fueling the team’s pursuits each time they take the field.