B&B Hotels has appointed Jana Warken as HR Director to reinforce its people-first strategy and streamline talent development across Central & Northern Europe. This leadership move is a core part of their ongoing commitment to operational excellence and innovation, positioning the brand for continued growth.
B And B Hotels Names Jana Warken HR Director To Fuel Growth And Innovation

Key Takeaways:
- Jana Warken joins B&B Hotels as HR Director
- Emphasis on people-first strategy and talent development
- Company aims to strengthen operational excellence
- Leadership focuses on Central & Northern Europe
- Appointment aligns with broader growth and innovation goals
Introduction
B&B Hotels has officially appointed Jana Warken as its new HR Director—a strategic move aimed at fueling growth and innovation. By reinforcing a people-first culture, the hospitality brand seeks to ensure that employees remain at the forefront of its continuing expansion in Central & Northern Europe.
Warken’s Role
As HR Director, Jana Warken will oversee talent development initiatives that drive employee engagement and professional growth. This appointment underscores B&B Hotels’ conviction that a culture centered on people is central to achieving sustainable success. Warken’s responsibilities will also involve structuring HR practices to meet the varying needs of different markets within Central & Northern Europe.
Driving Growth and Innovation
B&B Hotels’ decision to bring in Warken is designed to strengthen the company’s commitment to both operational excellence and business expansion. By integrating a human resources approach that values ongoing training, support, and collaboration, Warken is expected to play a central role in shaping the company’s trajectory and fostering innovation within the organization.
Key Focus Areas
Focus | Description |
---|---|
People-First Growth | Reinforcing employee engagement and satisfaction |
Talent Development | Cultivating skills through training programs and career pathways |
Operational Excellence | Streamlining processes to enhance efficiency and service standards |
Conclusion
By appointing Jana Warken as HR Director, B&B Hotels signals a decisive step toward its broader vision of evolving as a leading hospitality provider. With her focus on people-first initiatives, operational enhancements, and talent development, Warken’s role stands to accelerate B&B Hotels’ growth and innovation trajectory across Central & Northern Europe.