Cayuga County winery owner urges NY to allow wine sales in grocery stores

Key Takeaways:

• A local winery owner, Dr. Chris Colloca, wants New York to permit wine sales in grocery stores.
• He believes this shift would help both his winery and other producers in the area.
• Current regulations restrict where wine can be sold in the state.
• The story highlights the strong connection between policy and small business success.
• Published in Auburnpub on March 16, 2026, this story underscores local government and business issues.

Challenges Facing New York Wineries

Cayuga County winery owner, Dr. Chris Colloca, has spoken out about the difficulties of competing in a crowded marketplace. One of his primary concerns is the limited access to potential buyers who are accustomed to purchasing household goods, including beverages, at grocery stores. Under current New York regulations, wine can only be sold in specific retail locations, preventing wineries like his from reaching consumers where they shop most frequently.

Why Wine in Grocery Stores Matters

Colloca argues that opening the door to wine sales in grocery stores would significantly boost both his own business and the overall local wine industry. He believes that displaying local wines in supermarket aisles would draw attention to regional offerings and provide a more convenient experience for shoppers. For small businesses, every customer encounter can have a noticeable effect on revenue, and Colloca hopes this policy change would lead to a steady increase in sales.

Local Businesses Seek Expanded Opportunities

The push for broader retail availability goes beyond just one winery. Although Colloca’s call highlights his personal stake, the issue affects many producers across New York state. More points of sale could encourage wine tourism, spark interest in local products, and potentially help other small wineries stay competitive amidst a challenging economic environment.

Looking Ahead

While it remains to be seen whether state officials will follow Colloca’s entreaty, the request underscores a consistent theme in local business advocacy: the need for regulations to evolve alongside industry practices. By bringing this matter to light, the Cayuga County winery owner has invited policymakers and consumers alike to consider how a simple change—allowing wine sales in grocery stores—might strengthen the economy of an entire region.