Dead: Volvo V90

Key Takeaways:

• Volvo is ending global production of the V90 luxury wagon in September.
• An exclusive final edition is available in the Netherlands with added features and savings.
• The move reflects a shift towards SUVs and electric vehicles in the industry.
• Volvo’s future plans focus on new electric models like the EX60 and ES90.
• The future of electric wagons at Volvo is uncertain.

The End of the Volvo V90

Volvo’s iconic V90 luxury wagon is reaching the end of the road. Production of the large estate vehicle will cease globally in September, marking the conclusion of a distinguished seven-year tenure since its debut in 2016. The decision reflects shifting consumer preferences in an automotive landscape increasingly dominated by SUVs and electric vehicles.

Confirmation of Global Discontinuation

Speculation about the V90’s future arose when news broke of its production ending in the Netherlands. Seeking clarity, Motor1 contacted Volvo for confirmation. Roger van Polanen, PR & Communication Manager at Volvo Car Nederland, affirmed via email that the discontinuation is indeed global. “Production of the beautiful estate will end for all markets in September,” van Polanen stated.

The Exclusive Executive Edition

As a final homage to the V90, Volvo is releasing an Exclusive Edition in the Netherlands. Officially named the 2026 Volvo V90 T8 AWD Plug-In Hybrid Ultra – Exclusive Edition, this special version comes loaded with premium features at a compelling price of €75,995 ($78,500). Buyers can enjoy Nappa leather upholstery, massaging and ventilated seats, rear air suspension, a Bowers & Wilkins sound system, and 20-inch wheels—all at a savings of €14,800 ($15,300).

For those seeking an extra touch, an optional package priced at €1,250 ($1,350) adds a Polestar software tune, black roof rails and badging, and a textile cargo mat. This exclusive offering provides loyal fans a final opportunity to own a piece of Volvo’s wagon legacy.

Volvo’s Shift Towards an Electric Future

The discontinuation of the V90 aligns with Volvo’s strategic pivot towards electric vehicles. The company has teased several new models, including the EX60 crossover and the ES90 sedan—both fully electric. While an electric wagon isn’t currently in the pipeline, Volvo hinted at the possibility of future models based on the SPA3 platform.

The Uncertain Future of Electric Wagons

Electric wagons occupy a niche market, with few global examples like the BMW i5 Touring, Volkswagen ID.7 Tourer, Audi A6 Avant E-Tron, and Porsche Taycan Sport/Cross Turismo. Volvo has yet to decide on entering this segment. Nicole Shaw, Managing Director of Volvo UK, expressed uncertainty about the need for an electric wagon. “It’s uncertain whether a long-roof EV is a must-have,” she told Auto Express last December.

Legacy of the V90

Replacing the V70, the V90 has been a staple in Volvo’s lineup since 2016, admired for its elegant design and luxurious features. Its departure doesn’t signify an end to Volvo’s commitment to large vehicles; the XC90 SUV, the brand’s oldest model, received a facelift last year and will remain in production as long as customer demand persists.

Closing a Chapter

The farewell to the V90 marks the end of an era for Volvo’s luxury wagons. As the automotive industry accelerates towards an electric and SUV-focused future, beloved models like the V90 are making way for new innovations. While change is inevitable, the legacy of the V90 will endure among enthusiasts who value its blend of style, performance, and comfort.