Dr James Liang Launches HK$500 Million “Genovation Foundation” to Address Low Fertility

Key Takeaways:

• Dr James Liang, Co-founder of Trip.com Group, leads the initiative
• The foundation pledges HK$500 million
• It focuses on tackling low fertility
• Launched on World Children’s Day (Nov. 19, 2025)
• Based in Hong Kong

The Announcement

On November 19, 2025—World Children’s Day—Dr. James Liang, Co-founder of Trip.com Group, took the global spotlight by announcing the Genovation Foundation Limited in Hong Kong. This newly formed organization pledges HK$500 million to confront the challenge of low fertility. Launched in Dr. Liang’s personal capacity, the initiative demonstrates his strong commitment to addressing declining birth rates.

Why Low Fertility Matters

Falling fertility rates can have long-term social and economic repercussions. By focusing on this issue, the Genovation Foundation joins a growing number of organizations seeking to understand and mitigate the impact of fewer children being born. Although specific interventions were not detailed in the announcement, the foundation’s substantial funding underscores the urgency of tackling this trend.

The Vision for Genovation Foundation

At the heart of the foundation is its pledge of HK$500 million, illustrating Dr. Liang’s personal resolve to find meaningful solutions for low fertility. While full project details are not yet publicly available, the sizeable investment suggests a wide-reaching approach, allowing for research, policy engagement, and other possible strategies to encourage healthier population growth.

Hong Kong as a Launchpad

Hong Kong provides a strategic backdrop for this initiative. Launching the Genovation Foundation there not only underscores the city’s global connectivity but also points to Dr. Liang’s personal ties and business background. The move highlights how Hong Kong’s dynamic environment can help catalyze a new philanthropic venture.

Looking Ahead

By unveiling the Genovation Foundation on World Children’s Day, Dr. Liang underscores his awareness of a pressing demographic concern. Backed by substantial funding and anchored in Hong Kong, the foundation is positioned to explore innovative pathways in addressing declining birth rates. Although the broader blueprint has yet to be revealed, the pledge of HK$500 million signals a bold step forward in tackling one of today’s most pressing social challenges.