The Food and Drug Administration has warned over 100 companies, including Hims, about advertising claims tied to compounded weight-loss drugs. Regulators have labeled some marketing strategies as “false or misleading,” marking a significant push for stricter oversight.
FDA Warns Hims Over Ads About Compounded Weight-Loss Drugs

Key Takeaways:
- The FDA issued warning letters to more than 100 companies.
- Hims was singled out among recipients for its drug ad content.
- The warnings focus on alleged “false or misleading” marketing claims.
- Compounded weight-loss drugs are at the center of this regulatory action.
- The story was originally published in Forbes by Antonio Pequeño IV.
FDA Targets Over 100 Companies
In a broad move aimed at protecting consumers, the Food and Drug Administration sent letters to over 100 companies that market weight-loss drugs. The agency specifically highlighted “false or misleading” statements in various promotions, suggesting that the marketing of these products may be inconsistent with federal guidelines.
Hims Under Scrutiny
Among the companies receiving warning letters was Hims, a prominent name in health-related services. While the FDA’s letters covered an array of firms, Hims garnered attention due to its weight-loss drug advertisements. The regulator’s notice underscores concern over how these products are being presented to potential patients.
Focus on Compounded Weight-Loss Drugs
According to statements highlighted in Forbes, the FDA’s key objection centers on the potential for confusion or misrepresentation in promotional materials. By referring to the ads as “false or misleading,” the agency emphasized the need for accurate, evidence-based information, particularly regarding the efficacy and safety of compounded weight-loss medications.
Wider Industry Impact
Although many details remain undisclosed, the scope of the FDA’s letters—targeting more than 100 different companies—signals a widespread issue that could prompt a broader reexamination of pharmaceutical advertising practices. As reported by Forbes, this regulatory step reflects the seriousness of the FDA’s stance on truthful marketing and the potential consequences of violating federal policy.