FitLife Brands Announces Fourth Quarter and Full-Year 2025 Results

Key Takeaways:

• FitLife’s fourth-quarter revenue surged by 73% compared to Q4 2024.
• The Irwin Naturals acquisition expanded the Company’s wholesale channel.
• Gross margin declined due to amortization of acquired inventory, though adjusted EBITDA rose.
• Online revenue climbed modestly, while wholesale revenue tripled.
• Net income slightly decreased, primarily attributed to transaction expenses related to the Irwin deal.

Introduction to FitLife’s Performance

FitLife Brands ended 2025 on a high note, reporting solid fourth-quarter and full-year results. As a provider of nutritional supplements and wellness products, FitLife credited its major uptick in revenue largely to the acquisition of Irwin Naturals and the continued success of its wholesale channel. Despite notable revenue growth, the Company navigated lower margins due to additional costs from the acquisition.

Detailed Fourth-Quarter Financial Breakdown

For the quarter ending December 31, 2025, total revenue reached $25.9 million, a remarkable 73% increase compared to the same period in 2024. Wholesale revenue soared to $15.5 million, making up 60% of total revenue, driven primarily by $11.2 million contributed by recently acquired Irwin Naturals. Meanwhile, online revenue grew 4% to $10.5 million, representing 40% of total revenues.
Net income for Q4 came in at $1.6 million, down from $2.1 million in Q4 2024, influenced by acquisition-related expenses and a lower overall gross margin. Still, adjusted EBITDA rose 14% compared to the previous year, underscoring FitLife’s ability to maintain healthy operational performance.

Full-Year 2025 Results

Across the entire year, FitLife’s revenue climbed 26% to $81.5 million, showcasing a balanced approach between wholesale and online sales since the Irwin acquisition in August 2025. While online revenue edged down 3%, wholesale sales soared by 84%. Gross margin settled at 38.6%, impacted by the amortization of inventory step-up from the acquisition.
Net income stood at $6.3 million for 2025, lower than 2024’s $9.0 million. The Company’s basic earnings per share were $0.68, compared to $0.98 the previous year. Adjusted EBITDA ended the year down about 1%, reaching $14.0 million. FitLife reported it had $39.1 million outstanding on its term loan and $5.6 million on its revolving line of credit at year-end.

Brand Highlights and Channel Performance

Legacy FitLife brands saw an overall decline in Q4 revenue primarily in both online and wholesale sales. However, new additions such as MusclePharm partially offset dropping numbers within older Legacy FitLife brands.
Irwin Naturals contributed significantly to wholesale gains, drawing 89% of its revenue from the wholesale channel in its first full quarter as part of FitLife. The Company began selling Irwin products on Amazon, strengthening its online segment and driving about $0.5 million in monthly revenue by December 2025.

Concluding Remarks

Though net income dipped and gross margins tightened under the weight of ongoing investments, FitLife Brands closed 2025 with a considerably expanded market presence. The strategic acquisition of Irwin Naturals and the Company’s consistent push into new online outlets and established wholesale channels suggest FitLife is positioned for continued growth.