Frost CFO: ‘We are that stable bank in Texas’

Key Takeaways:

• Frost Bank emphasizes long-term organic growth over acquisitions.
• The bank attracts customers who actively choose to bank with them.
• Frost Bank recruits bankers who align with its values and mission.
• CFO Dan Geddes brings 28 years of experience to the bank’s leadership.
• Known as a stable institution, Frost Bank holds a trusted position in Texas banking.

Frost Bank’s Commitment to Organic Growth

Frost Bank, rooted in San Antonio, has distinguished itself in Texas banking through an unwavering dedication to long-term organic growth. Unlike many competitors that expand via acquisitions, Frost Bank prefers to grow by building lasting relationships. “We get to bring in customers that chose us, not that we bought,” says Dan Geddes, the bank’s Chief Financial Officer and a 28-year veteran of the institution.

Building Relationships with Choice

This philosophy of mutual choice sets Frost Bank apart. By attracting customers who actively decide to bank with them, the institution fosters a deeper sense of loyalty and trust. It’s a strategy that strengthens customer relationships and ensures that services are tailored to the needs of those who genuinely want to be part of the Frost community.

Selective Recruitment of Dedicated Bankers

Frost Bank applies the same principle to its recruitment of bankers. “We get to recruit the bankers that want to be with us,” Geddes explains. By bringing on professionals who are aligned with the bank’s mission and values, Frost ensures a cohesive team that is dedicated to providing exceptional service. This selective approach cultivates a workplace environment where commitment and expertise thrive.

Experienced Leadership Driving Stability

At the helm of this strategy is Geddes himself, whose nearly three decades with Frost Bank reflect the institution’s emphasis on stability and long-term vision. His deep understanding of the bank’s history and culture equips him to navigate the challenges of the financial landscape while staying true to the bank’s core principles.

Solidifying a Trusted Reputation in Texas

Frost Bank’s deliberate approach to growth and recruitment has solidified its reputation as “that stable bank in Texas.” In an industry often characterized by rapid changes and mergers, Frost’s consistency offers a reassuring presence to customers and employees alike. The bank’s steadfast commitment to its values positions it as a reliable choice for those seeking a long-term banking relationship.

Through its dedication to organic growth and the cultivation of genuine relationships, Frost Bank exemplifies how stability and success can go hand in hand. As the financial world continues to evolve, the bank’s adherence to its foundational principles ensures it remains a trusted institution in the heart of Texas.