Here’s When to Expect Apple’s Answer to Meta’s Ray-Ban Smart Glasses

Key Takeaways:

• Apple plans to launch smart glasses in 2027 to compete with Meta’s Ray-Bans.
• The glasses will feature photo and video capture, music playback, and voice control.
• Analyst Ming-Chi Kuo predicts shipments of 3-5 million units upon release.
• Meta’s current dominance includes over two million units sold since 2023.
• Apple’s smart glasses may outpace the slow adoption of its Vision Pro headset.

Apple Enters the Smart Glasses Arena

Apple is gearing up to make a significant entry into the smart glasses market, setting its sights on a 2027 launch. According to renowned Apple supply chain analyst Ming-Chi Kuo, the tech giant’s forthcoming glasses are designed to compete directly with Meta’s Ray-Ban smart glasses, which have been gaining traction since their release.

Features Aimed at Everyday Convenience

Much like the Meta Ray-Bans, Apple’s smart glasses are expected to enable users to take photographs, record videos, and listen to music seamlessly. The integration of both touch controls and hands-free voice commands will allow for effortless interaction, meaning users won’t have to reach for their phones to capture moments or manage media.

Diverse Design Options

While Kuo mentions that Apple plans to offer multiple frame and material options, it’s unclear whether the company will collaborate with established eyewear brands such as Ray-Ban or Oakley. Meta’s partnership with Ray-Ban has allowed them to leverage iconic designs like the Wayfarer, contributing to their appeal. Apple’s approach to design could play a pivotal role in differentiating its product in a growing market.

Competition Heats Up

Despite Apple’s plans, it faces stiff competition from Meta, which is not only ahead in the market but also innovating rapidly. Meta is expected to launch next-generation Ray-Ban smart glasses featuring built-in augmented reality (AR) displays later this year. This advancement could place Meta’s offerings even further ahead by the time Apple’s glasses hit the shelves.

Learning from the Vision Pro

Apple’s foray into head-mounted devices began with the Vision Pro, a high-end headset that starts at $3,499. Since its launch in February 2024, the Vision Pro has reportedly sold between 500,000 to 700,000 units—a modest figure compared to expectations. In contrast, Kuo believes that the more accessible smart glasses could achieve shipments of 3 to 5 million units or more upon release, signaling a potentially more successful venture for Apple in wearable technology.

The Road Ahead

While 2027 seems distant, Apple’s entry into the smart glasses market could reshape the landscape. The company hopes to capitalize on its brand strength and user base, but it will need to address the accelerated innovation cycles of its competitors. As consumers eagerly anticipate more integrated and convenient wearable technology, the race is on for Apple to deliver a product that not only matches but surpasses current market offerings.