Hiya Now Live with Branded Calling on Vodafone, Extending Verified Caller Identity to Nearly 100% of UK Mobile Subscribers

Key Takeaways:

• Hiya’s Secure Branding is live on Vodafone’s UK network.
• Coverage now spans all three major UK mobile operators.
• Nearly 100% of UK mobile subscribers can access verified caller identity.
• Vodafone’s CAMARA-based APIs deliver real-time branded calling.
• Hiya is recognized as a global leader in trusted voice solutions.

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A New Chapter in Caller Verification

Hiya, a global leader in trusted voice solutions, has announced the launch of its Secure Branding capabilities within Vodafone’s UK network. This move makes Hiya the only company now operating across all three of the United Kingdom’s major mobile operators. By extending verified caller identity to nearly 100% of UK mobile subscribers, Hiya helps ensure users can easily identify legitimate business calls.

Why This Matters

For mobile subscribers, the release of Secure Branding comes at a time when many consumers are wary of answering unknown numbers. With Hiya’s solution, subscribers see clear, authorized business identity as the call comes in, helping them trust the calls they receive.

Collaborating Through Vodafone’s Innovation

Hiya’s integration with Vodafone’s UK network leverages the company’s CAMARA-based network APIs. These APIs enable smooth communication between Hiya’s trusted voice solution and Vodafone’s infrastructure, ensuring that branded caller information is relayed accurately and promptly.

Expanding Impact Across the UK

Now that Hiya’s service is live with Vodafone, the coverage for verified caller identity spans nearly the entire UK mobile market. This expansion underscores Hiya’s position as the leading provider of branded caller solutions, offering reassurance to countless mobile subscribers each time their phone rings.

Looking Ahead

Hiya’s role as a global leader in trusted voice solutions continues to grow with each new integration. By partnering with major mobile operators like Vodafone, the company drives innovation in caller verification, delivering authenticity and clarity to modern telecommunications.