After 46 years glittering on Atlantic Avenue’s oceanfront strip, Silver Stream Jewelry will ring up its final in-store sale on Sept. 30. The longtime retailer plans to close its brick-and-mortar location and continue business exclusively online.
Subscribe
Industry News
Iconic Oceanfront jewelry store closing after 46 years on Atlantic Avenue
Photo by Daily Press
Key Takeaways:
- Silver Stream Jewelry is shutting its physical storefront after 46 years.
- The last day of in-person sales is set for Sept. 30.
- The store has been a fixture along Atlantic Avenue’s oceanfront.
- Ownership intends to keep the brand alive as an online-only business.
A Fixture on Atlantic Avenue
For nearly half a century, beachgoers and locals alike have stopped into Silver Stream Jewelry’s oceanfront shop on Atlantic Avenue. The store’s sea-view windows and cases of handcrafted pieces made it a landmark along the bustling strip.
The Final Countdown
That chapter closes on Sept. 30, when the shop’s door will lock for the last time. The owner confirmed the decision, marking the end of a 46-year run that began in 1979.
From Showroom to Screen
While the physical store fades, Silver Stream Jewelry is not disappearing entirely. The owner says the business will pivot to an online-only model, allowing longtime customers to continue purchasing pieces without the seaside storefront.
Looking Ahead
The shift mirrors a broader move among small retailers toward digital sales, but for Atlantic Avenue regulars the loss is more personal: one fewer familiar storefront in the mosaic of the oceanfront. As Sept. 30 approaches, Silver Stream Jewelry prepares to close one door—literally—while opening another in the virtual marketplace.
