Iconic Santabear turns 40 this year — and still can’t stay on shelves

Key Takeaways:

• Santabear marks its 40th anniversary in 2025.
• Priced at $49.95 for the commemorative edition.
• Continues to be a sellout item at Dayton’s Twin Cities Holiday Market.
• Nostalgic ties to the 1980s underpin its enduring appeal.
• Published in Duluth News Tribune on December 6, 2025.

Santabear’s Enduring Journey

For many holiday enthusiasts, Santabear is more than just a teddy—it is a tradition. Created decades ago and celebrating its 40th anniversary in 2025, this charming bear has proven it can stand the test of time. Its classic design and festive spirit continue to resonate with collectors and casual shoppers alike.

40th Anniversary Edition

For 2025, the special anniversary Santabear is priced at $49.95. Though a commemorative piece, it is more than a decoration: it carries with it the goodwill and nostalgia that have defined Santabear’s legacy. The new edition, released this holiday season, reinforces the brand’s enduring popularity.

Nostalgia and Demand

Even after four decades, “Iconic Santabear turns 40 this year—and still can’t stay on shelves,” as reported by the Duluth News Tribune. Thousands of fans remember the bear’s presence in shopping malls, including references to West Acres in the 1980s. This sense of nostalgia helps explain why the toy continues to sell out.

Available at Dayton’s

The availability of Santabear has always been a key factor in its collectible status. Dayton’s Twin Cities Holiday Market locations and their online store carry this year’s edition, but eager shoppers find the supply dwindling quickly. For holiday collectors, the celebration of 40 years is a must-have moment in the bear’s ongoing story, underscoring why Santabear remains a cherished symbol of festive tradition.