IFA 2025: Samsung announces new Sound Tower Bluetooth party speaker

Key Takeaways:

• Samsung unveiled its Sound Tower party speaker at IFA 2025.
• Two models, ST50F and ST40F, expand the company’s audio range.
• The announcement highlights Samsung’s growing presence in the party speaker market.
• Techaeris covered the reveal, authored by Alex Hernandez.
• The product launch date was September 4, 2025.

Introduction

IFA 2025, one of the world’s foremost consumer electronics showcases, served as the stage for Samsung Electronics America’s latest audio innovation. The company revealed its Sound Tower party speaker in two variants, the ST50F and ST40F. The announcement was featured in an article on Techaeris, published on September 4, 2025, and authored by Alex Hernandez.

Background

Over the years, Samsung has steadily grown its portfolio to include everything from smartphones to high-end TVs. Now, the company is broadening its focus to the lively party speaker scene. Announcing the Sound Tower at IFA 2025 represents Samsung’s latest effort to supply consumers with immersive audio designed for social gatherings, outdoor parties, and lively home entertainment.

The Sound Tower Models

Samsung’s Sound Tower speaker line features two models: the ST50F and the ST40F. Although the original announcement did not detail technical specifications, these models collectively signal a “new dive into the party speaker market,” as reported in the Techaeris article. Both models aim to deliver wireless convenience, powerful sound, and seamless Bluetooth compatibility — key elements for an entertaining audio experience.

Market Impact

As more consumers prioritize portable, high-quality audio, companies like Samsung are expanding into this lucrative category. The Sound Tower launch thus reflects a strategic move to capture the growing demand for Bluetooth party speakers. The unveiling also underscores Samsung’s commitment to innovation at major technology events like IFA, where industry-leading brands often reveal their latest products and set trends for the year ahead.

Conclusion

With the ST50F and ST40F, Samsung Electronics America has positioned itself firmly within the competitive market of party speakers, aiming to bring a robust audio option for festive and casual gatherings. The Techaeris feature by Alex Hernandez highlights the brand’s intention to keep pace with the evolving audio landscape. As Samsung continues to refine its speaker lineup, the Sound Tower marks another important step in the company’s journey to deliver dynamic sound experiences to consumers worldwide.