Formula 1 has inked a five-year streaming deal with Apple, building on the motorsport’s surging popularity in the United States. While Netflix’s “Drive to Survive” introduced millions to F1 in 2019, Apple’s successful “F1: The Movie,” which earned $629 million worldwide, now signals a new era for the global racing circuit.
Subscribe
Industry News
Inside F1’s New Five-Year Deal With Apple — and What It Means for the Future of Netflix’s ‘Drive to Survive’
Photo by Variety
Key Takeaways:
- Netflix’s “Drive to Survive” brought F1 into mainstream American culture.
- Apple’s “F1: The Movie,” starring Brad Pitt, grossed $629 million worldwide.
- F1 has chosen Apple as its new streaming partner for five years.
- The deal raises questions about the future of Netflix’s popular F1 docuseries.
- Variety initially reported the details on October 22, 2025.
Netflix’s Gateway to F1
For many in the United States, Formula 1 was unfamiliar territory until the 2019 Netflix docuseries “Formula 1: Drive to Survive.” This Emmy-nominated show offered a behind-the-scenes look at the drama, rivalries, and high-stakes competition of the global racing circuit. As its popularity grew, so did Americans’ fascination with F1—making Netflix a key player in expanding the sport’s fan base.
Apple’s $629 Million Victory Lap
If Netflix sparked U.S. interest in F1, Apple’s “F1: The Movie” took it to another level. The Brad Pitt-led film raked in $629 million worldwide, demonstrating the potent appeal of cars, speed, and star power. Released earlier this year, the blockbuster confirmed that motorsport entertainment could attract audiences beyond the typical racing community.
A Five-Year Deal for the Future
Riding the wave of success, Formula 1 has now sealed a five-year streaming agreement with Apple. Although details of the deal remain under wraps, industry observers say the partnership will likely expand F1’s reach even further. With the sport’s global fan base on the rise, this new collaboration could open the door to innovative programming, fresh storytelling, and additional behind-the-scenes content.
What It Means for Netflix
Until now, Netflix has been synonymous with F1’s dramatic side thanks to “Drive to Survive.” However, with Apple stepping into the spotlight, questions arise over how Netflix’s coverage may evolve. Viewers and fans are left wondering if “Drive to Survive” will continue at the same pace or if Apple’s new partnership might overshadow Netflix’s series. For the moment, F1 aficionados can rest assured that they have more content to look forward to—potentially from both streaming giants.
In the rapidly shifting world of sports entertainment, Formula 1’s move indicates a willingness to explore new partnerships and platforms. Apple’s proven success with “F1: The Movie” suggests that the motorsport’s star power has plenty of momentum—and fans can expect that momentum to continue under the new deal.
