In a bold move to broaden its international footprint, iQIYI has unveiled its 2025 Global Trending Content. The announcement underscores the platform’s remarkable 114.5% year-on-year increase in global views and reveals the steady surge in Asian storytelling’s worldwide appeal.
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iQIYI International Unveils 2025 Global Trending Content: Asian Storytelling Captures Global Audiences
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Key Takeaways:
- iQIYI recorded a 114.5% yearly jump in global views
- The company unveiled 2025 Global Trending Content for its international version
- Asian storytelling is gaining traction worldwide
- iQIYI’s Beijing roots position it as a top player in digital entertainment
- The announcement signals a future-focused approach to catering to global audiences
A Rising Force in Digital Entertainment
On January 20, 2026, iQIYI, China’s leading online entertainment platform, officially revealed its 2025 Global Trending Content. This strategic move reflects a growing demand for Asian storytelling around the world. According to the latest figures, iQIYI International saw an impressive 114.5% increase in global views over the past year.
A Growing Global Audience
The double-digit year-on-year surge showcases iQIYI’s rapid expansion into new markets. Across multiple regions, viewers are turning to the platform for the unique cultural perspectives and diverse narratives found in Asian entertainment. This remarkable growth highlights the broadening appeal of content originating in and influenced by Asia.
The Power of Asian Storytelling
Asian narratives—ranging from dramas and variety shows to films—have caught the attention of audiences across continents. iQIYI’s new announcement places these shows at the forefront of its 2025 content lineup. The platform credits this success to the resonance of relatable characters, universal themes, and high production values that transcend cultural boundaries.
Looking Ahead to 2025
In its press release from Beijing, iQIYI emphasized a future-focused approach, signaling more innovation on the horizon. The 2025 Global Trending Content initiative aims to expand the platform’s catalog, offering a diverse array of shows that cater to an international audience. While specific details were shared only in the original paid content plan, the company’s announcement underscores its commitment to staying ahead of shifting trends.
Beyond Asia’s Borders
As iQIYI continues to solidify its international presence, the success of its Asian-focused portfolio serves as a testament to the global appetite for fresh storytelling. With a track record of steady annual growth, iQIYI intends to capitalize on its momentum, poised to bring new and exciting content to viewers worldwide.
