Milan Fashion Week wrapped up its menswear showcase with a distinctly Olympic feel. Dsquared2, Emporio Armani, and Ralph Lauren each debuted collections inspired by athletic pride, highlighting winter sports style for the season ahead.
Milan Fashion Week: Five trends and buzzwords from menswear previews for next winter
Key Takeaways:
- Milan Fashion Week’s menswear previews showcased an Olympic theme
- Dsquared2 offered a cheeky tribute to the Games
- Emporio Armani unveiled Team Italia’s uniforms
- Ralph Lauren introduced ski resort wear for Team USA
- Focus remained on next winter’s trends
The Olympic Spirit in Milan
Milan Fashion Week closed with a strong nod to the upcoming winter season, as designers channeled the energy of the Olympic Games into their menswear previews. The shared theme tied sports-inspired aesthetics to high fashion, positioning athleticism and national pride at the forefront of runway presentations.
Dsquared2’s Cheeky Tribute
A playful edge came courtesy of Dsquared2, whose collection openly recognized the Games with visual nods to global competition. Their approach offered a modern, tongue-in-cheek celebration of Olympic excitement, merging the brand’s signature flair with sporty design elements.
Emporio Armani’s Team Italia
Meanwhile, Emporio Armani shone a spotlight on Team Italia, presenting official uniforms that echoed timeless Italian style. From tailored pieces to performance-ready elements, the collection showcased how function can meet elegance—especially when dressing world-class athletes.
Ralph Lauren for Team USA
Ralph Lauren brought a slice of ski resort life to Milan. In anticipation of outfitting Team USA, the label’s winter-inspired looks fused clean silhouettes with cozy, cold-weather sensibilities. The result was a refined take on slope-ready attire, accented by the brand’s patriotic heritage.
Looking Ahead
The synergy between sports and fashion at Milan Fashion Week underscored the global reach of Olympic influence. Designers from Dsquared2 to Emporio Armani and Ralph Lauren tapped into national spirit and fresh aesthetics, setting the stage for next winter’s major menswear trends.