MWC 2026: SoundHound AI Launches Sales Assist Agent, Bringing Real-Time Agentic AI to the Retail Sales Floor

Key Takeaways:

• SoundHound AI is a global leader in voice and conversational AI.
• Sales Assist is a new voice-powered AI agent designed for retail.
• The solution will debut at Mobile World Congress 2026 (Hall 7, Booth 7E40).
• Sales Assist builds on SoundHound’s existing enterprise AI platform.
• The in-store agentic AI aims to bring real-time engagement to retail floors.

The Launch of a Retail Game-Changer

SoundHound AI, Inc. (Nasdaq: SOUN), a worldwide leader in voice and conversational AI, has officially unveiled Sales Assist: a cutting-edge in-store AI solution designed to enhance customer interactions on the retail floor. The company announced this development from its headquarters in Santa Clara, California, marking a significant moment for the future of brick-and-mortar retail.

How Sales Assist Works

Sales Assist is a voice-powered AI agent that responds to spoken queries, offering real-time information and guidance to retail customers and staff. SoundHound AI has leveraged its established expertise in conversational interfaces to make this tool both intuitive and seamless in a store environment. Retailers can expect a more efficient way to handle product inquiries, provide instant updates on stock levels, and streamline transactions.

Building on Established AI Solutions

“The revolutionary in-store agent builds on SoundHound’s existing AI offerings for enterprise businesses,” notes the company’s announcement. This emphasis highlights that Sales Assist is not a standalone product but rather an evolution of SoundHound AI’s proven platform. By integrating advanced voice recognition with robust intelligence, the solution underscores the company’s longstanding leadership in AI-driven communications.

Debuting at Mobile World Congress 2026

SoundHound AI plans to introduce Sales Assist at Mobile World Congress 2026. Attendees can find the demonstration at Hall 7, Booth 7E40. The launch at a major global tech gathering underscores the importance SoundHound places on this innovation, positioning it on a world stage for maximum visibility and impact.

Transforming the Retail Experience

With real-time engagement capabilities, Sales Assist represents a step forward in how customers and store personnel interact. From swiftly answering questions to providing personalized recommendations, this new agentic AI stands to benefit both retailers and shoppers. As an extension of SoundHound AI’s robust suite of enterprise solutions, it reinforces the company’s role at the forefront of conversational technology, further bridging the gap between digital innovation and traditional retail settings.