Oeno opened its doors to wine professionals and journalists on September 4, 2025, hosting a special tasting with Etna winemaker Stef Yim at Oeno House in London. The event introduced attendees to remarkable wines from Azienda Agricola Sciara, showcasing the growing appreciation for Etna’s volcanic terroir.
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Oeno hosts trade and press tasting with Etna pioneer Stef Yim
Photo by Globe Newswire
Key Takeaways:
- The tasting took place at Oeno House in London on September 4, 2025.
- Etna winemaker Stef Yim presented wines from Azienda Agricola Sciara.
- Oeno, a fine wine importer, hosted the event for press and trade professionals.
- The gathering underscored the importance of market growth in the wine industry.
Oeno’s Landmark Tasting
On September 4, 2025, Oeno—an established fine wine importer—brought together a select group of trade professionals and journalists at Oeno House in London. The tasting aimed to showcase the unique characteristics of Etna wines to a specialized audience, reflecting Oeno’s ongoing commitment to highlighting the world’s most intriguing regions.
Presenting Stef Yim, Etna Pioneer
A highlight of the day was the presence of winemaker Stef Yim, representing Azienda Agricola Sciara. Known for tapping into the volcanic terroir of the Etna region, Yim shared insights into the delicate balance of soil and climate that define the area’s signature wines. The audience had a rare opportunity to taste how Etna’s landscape shapes the final product, guided by the expertise of one of its most dedicated advocates.
Why This Tasting Matters
Trade and press events like this play a pivotal role in introducing new or lesser-known wines to key industry players. By fostering a direct connection between winemakers and professionals in hospitality, wine distribution, and press circles, such gatherings can spark interest in emerging labels and help shape the trajectory of wine investment and restaurant offerings.
Looking Ahead
As market demand remains strong for exclusive wines, Oeno’s collaboration with pioneering winemakers like Stef Yim demonstrates the growing appeal of regions like Etna. This tasting also underlines the importance of sharing expertise and cementing partnerships that benefit both producers and consumers. With events that bring the story of volcanic lands and dynamic producers to London, Oeno continues to shape the conversation on fine wine trends worldwide.
