Over $1 Billion Valuation Around the Olive Trees with Olive Tree People and Oliveda International, Inc. (OLVI)

Key Takeaways:

• Oliveda International’s Olive Tree People reached a $1 billion valuation in two years.
• The company started in a garage in Venice Beach in March 2023 with 40 orders a day.
• Orders surged to up to 10,000 per day within months, highlighting rapid growth.
• Olive Tree People is the fastest-growing waterless beauty company in the industry.
• CEO Thomas Lommel faced challenges scaling production by 3,000% and managing logistics.

From Garage Beginnings to Industry Leader

Olive Tree People, a subsidiary of Oliveda International, Inc. (OTC Pink: OLVI), has achieved a remarkable milestone, reaching a valuation of over $1 billion in just two years. Founded in March 2023 by CEO Thomas Lommel, the company began its journey in a humble garage in Venice Beach, processing around 40 orders a day.

Explosive Growth in Waterless Beauty

Within months, Olive Tree People’s orders skyrocketed to up to 10,000 per day, establishing it as the fastest-growing waterless beauty company in the industry’s fastest-growing segment. This rapid ascent reflects a significant shift toward waterless beauty products and a growing consumer demand for sustainable and innovative skincare solutions.

Overcoming Scaling Challenges

The surge in demand presented substantial operational challenges. “Those were extremely challenging times,” recalled Lommel. “Despite moving from my garage to our first warehouse in Culver City, Los Angeles, we no longer knew what to do with the pallets and products that were arriving from Germany in ever-increasing quantities.”

Scaling Production by 3,000%

To meet the soaring demand, Olive Tree People had to increase production by up to 3,000%. This feat required flying large quantities of products from Germany to the United States within tight time frames. “No less challenging was flying these quantities of products from Germany to the U.S. within a short period of time and increasing production by up to 3,000%,” Lommel explained, highlighting the immense effort to scale operations rapidly.

A Testament to Innovation and Determination

The journey of Olive Tree People from a small garage to a billion-dollar valuation underscores the company’s innovation and the dedication of its team. Their ability to navigate logistical hurdles and meet escalating consumer demand positions them as a formidable player in the beauty industry.