PARIS BAGUETTE PARTNERS WITH MAJOR LEAGUE SOCCER CLUB LAFC

Key Takeaways:

• Paris Baguette is partnering with Major League Soccer team LAFC.
• A “Heung-Bu Duo” bread, inspired by Son Heung-Min and Denis Bouanga, will launch in 2026.
• Domestic products, merchandise, and U.S.-focused marketing campaigns are part of the partnership.
• The announcement first appeared in a press release dated December 30, 2025.
• Both Los Angeles and Seoul play a role in this cross-continental venture.

Bakery Meets Soccer: The New Alliance

Paris Baguette, a Korea-based food producer, is stepping onto the pitch with the Los Angeles Football Club (LAFC). This partnership combines the global reach of LAFC with Paris Baguette’s reputation for innovative baked goods. Officially revealed in a press release dated December 30, 2025, this alliance brings together fans of both soccer and unique pastries.

The “Heung-Bu Duo” Inspiration

A highlight of the partnership is the creation of “Heung-Bu Duo” bread, named after two of LAFC’s star players: Son Heung-Min and Denis Bouanga. This specialty product is slated to arrive in 2026 and is intended to capture the energy and team spirit that these players bring to the field. The product pays homage to the excitement of Major League Soccer while showcasing Paris Baguette’s flair for innovative confectionery.

Product and Merchandise Launches

Beyond the new bread, the deal includes domestic product releases and a range of LAFC-themed merchandise. Fans will have the opportunity to purchase collaborative branded items that celebrate both the soccer club and Paris Baguette’s identity. The partnership emphasizes the unique blend of Korean bakery traditions and Los Angeles sports culture, reflecting growing international enthusiasm for MLS.

U.S.-Focused Marketing Efforts

With an eye on American consumers, Paris Baguette plans a series of promotional campaigns centering on the partnership. These campaigns aim to highlight the synergy between an international bakery brand and a globally recognized soccer club. While the details of these marketing ventures have yet to be fully revealed, they promise to strengthen brand visibility and fan engagement on both sides of the Pacific.

Looking Ahead

As the 2026 launch draws nearer, excitement grows around what this partnership can bring to sports and food enthusiasts alike. By tapping into vibrant soccer fandom and inventive bakery offerings, Paris Baguette and LAFC hope to score a win not only on the field but also in the hearts of customers eager for fresh, cross-cultural collaborations.