A viral DHS video that repurposed Pokémon imagery has prompted The Pokémon Company to clarify it had no involvement, as critics accuse the government clip of misusing a family-friendly brand.
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Pokémon Company Denies Involvement in DHS Arrest Post
Photo by Mandatory
Key Takeaways:
- The Department of Homeland Security used Pokémon branding in a video about ICE arrests.
- The video appropriated the iconic slogan “Gotta Catch ’Em All,” prompting online backlash.
- The Pokémon Company denies any involvement with the controversial clip.
- Critics argue the clip misrepresented the franchise’s family-friendly identity.
- The article was originally published on Mandatory on September 25, 2025.
The Controversial DHS Video
A recent Department of Homeland Security clip promoting Immigration and Customs Enforcement (ICE) created waves when it featured the imagery and theme music associated with the Pokémon franchise. The video, which played off the iconic marketing tagline “Gotta Catch ’Em All,” quickly drew attention for seeming to align the beloved brand with a law enforcement message tied to arresting suspects.
Pokémon Company’s Official Response
Shortly after the footage surfaced, The Pokémon Company issued a statement denying any role in its production or endorsement. The brand clarified that its characters, slogans, and theme are intended solely for family-friendly entertainment, underscoring that no authorization was ever given to utilize Pokémon content for government promotions.
Online Backlash
Reaction to the clip was swift on social media, where fans and observers expressed dismay at the perceived misuse of the Pokémon image. Many argued that the beloved franchise’s association with an ICE promotion was out of place, fueling the sense that the government’s use of well-known pop culture elements crossed a line.
Source Details and Publication
This story first appeared on Mandatory on September 25, 2025. The Pokémon Company’s swift and firm response underscores the company’s commitment to control how its character designs and messaging are deployed, especially in politically charged contexts. By maintaining its distance from the DHS video, the company aims to reassure fans that it remains dedicated to preserving the core values and spirit of the Pokémon universe.
