SEGG Media Applauds Success of Inaugural Racing Women Training Camp, powered by Sports.com

Key Takeaways:

• SEGG Media emphasized fostering inclusivity and brand expansion through the camp.
• Eight female drivers representing five countries trained across prestigious UK circuits.
• The curriculum included mindset seminars, simulator drills, and on-track competitions.
• Participants achieved podium finishes at Daytona Motorsport in Milton Keynes.
• Racing Women’s CEO praised the sponsorship and support from Sports.com.

Introduction

SEGG Media Corporation, a global leader in sports, entertainment, and gaming, has celebrated the resounding success of its inaugural Racing Women Training Camp, powered by Sports.com. The four-day program was designed to equip a new generation of female drivers with the skills and knowledge needed for careers in motorsport.

The Four-Day Camp Experience

Over the course of four immersive days, eight talented female drivers from the USA, UK, Hungary, Dubai, and Qatar journeyed through various stages of training. At Silverstone’s iZone Performance Center and KartSim, participants practiced simulator racing under the guidance of champion coaches Marcus Littlewood and Ian Aguilera. Workshops on mindset and performance—led by professionals such as Phillipa Rodney from CrowdStrike—provided insight into the mental rigors of competitive driving.

Global Collaboration and Achievements

One of the camp’s highlights was the on-track instruction at Daytona Motorsport in Milton Keynes, where drivers put their newfound skills to the test. The event saw podium finishes by Lena Galyo, Ella Davies, and Roshni Dudhiya, demonstrating the camp’s effectiveness in honing the participants’ driving abilities. Hands-on Radical Motorsport sessions at Donington Park added to the thrill, culminating in high-speed factory passenger laps.

Commercial and Strategic Value

In line with SEGG Media’s broader mission, the Racing Women Training Camp showcased how such initiatives can inspire greater diversity in motorsport while driving commercial value for the company. By partnering with Sports.com, SEGG Media underscored the potential for strategic sponsorships to foster inclusivity, capture new audiences, and bolster shareholder value in a competitive sports and entertainment landscape.

Voices of Success

Graeme Glew, Founder and CEO of Racing Women, praised the collective efforts behind the camp:
“The inaugural Sports.com-sponsored Racing Women Training Camp turned out to be a huge success. These girls came from all over the world and they all went away with big smiles on their faces, having spent three days in intensive training. Thanks to Sports.com for believing and supporting women in motorsport through Racing Women’s mission.”

Conclusion

As the final checkered flag waved, the first Racing Women Training Camp powered by Sports.com proved to be more than an inspiring event; it underscored SEGG Media’s dedication to opening doors for women in racing and marked what could be the start of a new era in motorsport inclusivity.