Sony Pictures and Samsung Galaxy have launched a first-of-its-kind Spidey Tracker, inviting fans to follow Spider-Man sightings around the world. Led by Ned Leeds in an in-character message, this interactive campaign debuts alongside the second trailer of Spider-Man: Brand New Day.
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SPIDER-MAN: BRAND NEW DAY and Samsung Galaxy Launch Spidey Tracker For Fans With Message From Ned Leeds
Photo by Geektyrant
Key Takeaways:
- Sony Pictures collaborates with Samsung Galaxy on a fan-driven Spidey Tracker.
- Ned Leeds (Jacob Batalon) is presented as Founder & CEO in an in-character video.
- The official Spidey Tracker launches on June 17 at 3 PM ET.
- The tracker’s unveiling coincides with the second trailer of Spider-Man: Brand New Day.
- Fans can follow live events, locations, and creator videos where Spider-Man may appear.
New Campaign Launch
Sony Pictures has joined forces with Samsung Galaxy to roll out an innovative Spidey Tracker for eager Spider-Man fans. The tracker was first teased on June 16 and officially opens to the public on June 17 at 3 PM ET. This project aligns with the promotional efforts for the upcoming film Spider-Man: Brand New Day, offering a fun new way for the audience to engage with the world of the web-slinger.
Ned Leeds’ Role
A highlight of this announcement is the appearance of Ned Leeds, played by actor Jacob Batalon, who serves as the “Founder and CEO” of this interactive platform. In an in-character video message, Ned enthusiastically invites fans to join him in the mission of tracking Spider-Man’s global whereabouts.
Interactive Features
The Spidey Tracker, found at SpideyTracker.com, is powered by Samsung Galaxy technology and involves real-time engagement. Fans can log on to discover sightings of Spider-Man at live events, watch creator videos, and see various locations around the world where the hero might appear. This broad participation helps bring the film’s story world closer to everyday life.
Link to the Second Trailer
The official Spidey Tracker launch coincides with the debut of the second trailer of Spider-Man: Brand New Day. This tie-in ensures that fans can immediately immerse themselves in the fictional universe by exploring updates within the tracker while catching fresh scenes from the forthcoming movie.
Fan Engagement
From screenshot-worthy appearances of Spider-Man to potential pop-up events, fans can expect an interactive experience that goes beyond a traditional promotional campaign. With a long-anticipated sequel hitting screens soon, the Spidey Tracker provides a modern and playful way for fans to connect, speculate, and share their discoveries as they gear up for Spider-Man: Brand New Day.
