Vietnam is witnessing a dramatic surge in tourism, propelled by an emerging generation eager for adventurous exploration, custom-made itineraries, and fluid travel plans. Gen Z’s distinctive desire to explore the country on their own terms is reshaping Vietnam’s travel industry at a rapid pace.

Once seen as dark and foreboding, the great outdoors now offers countless benefits to those who venture into its embrace. The wilderness that filled early settlers with fear is today a source of adventure and well-being.