Alo Yoga’s CEO is pitching a new $3,600 leather purse as wellness

Alo Yoga, known for its athleisure apparel, is venturing into the luxury market with a new line of leather bags costing up to $3,600. Vogue Business reports the brand believes wellness and high-end goods can intersect, positioning itself alongside competitors like Lululemon.

Alo Yoga’s CEO is pitching a new $3,600 leather purse as wellness

Alo Yoga’s best sale of the year is happening now, but you can only shop this weekend if you do this first

Alo Yoga is celebrating its 4th annual Aloversary Sale with a site-wide 30% discount. Shoppers can enjoy even bigger savings on already marked-down styles, but there’s a catch—you need to act now to access these deals this weekend.