Alo Yoga’s CEO is pitching a new $3,600 leather purse as wellness

Alo Yoga, known for its athleisure apparel, is venturing into the luxury market with a new line of leather bags costing up to $3,600. Vogue Business reports the brand believes wellness and high-end goods can intersect, positioning itself alongside competitors like Lululemon.

Alo Yoga’s CEO is pitching a new $3,600 leather purse as wellness