An animated amphibian in Bad Bunny’s recent music videos is more than just a character—it’s bringing attention to the endangered Puerto Rican crested toad. The rapper’s creative approach has boosted conservation efforts, shining a light on a species native to his homeland.

Actor Jon Hamm reveals his admiration for Bad Bunny, discussing why he loves the music sensation and sharing the unique nickname the artist gave him during a candid interview on the TODAY show.