Cracker Barrel’s attempt at a “woke” rebrand met with fierce resistance from its loyal diners. Criticized for altering both its logo and interiors, the chain ultimately chose to restore its long-standing branding to quell the outcry.

Cracker Barrel’s recent logo change has sparked considerable controversy among customers and investors alike. The beloved chain’s stock plummeted over 12% on Thursday, marking its worst losing streak in months amid ongoing backlash over its rebranding.