Estonian designer Reet Aus founded her clothing brand in 2012 to reduce waste in fashion by incorporating upcycled textiles into her designs. Her efforts to boost circularity demonstrate how sustainability can reshape the industry’s future.

AmberCycle has partnered with China’s Shenghong and Benma Group to advance circular textile production using Cycora, aiming to meet the global demand for sustainability in the fashion industry. These collaborations seek to integrate Cycora into China’s value chain, scaling the production of regenerated yarns and fibres for global brands.