For over three decades, Austin’s downtown has burst alive with hanging flower baskets each spring. This year, the program returns for its 31st season, aiming to raise $62,000 to add 270 baskets and new seasonal decorations backed by community and city support.

The St. Joseph Community Alliance gathered this Tuesday to discuss ways of shaping the city’s community branding. Organizers honed in on a unified identity that could help St. Joseph clearly define its character and goals.