When Target reversed its stance on certain Pride Month items, the ensuing attention underscored the risks of walking back support for social causes. Experts suggest that such public reversals harm consumer trust and highlight the complexities of brand activism.

Mizkan’s Megan Frank details how she updates 100-year-old brands while preserving their core values. She also explains why refining the consumer journey is crucial to maintaining a relevant and unified brand experience.

As the kratom market matures, buyers must focus on product testing, reliable sourcing, and excellent customer support when selecting a vendor. In 2025, top suppliers prioritize quality, transparency, and consistent service to meet evolving consumer needs.

In response to a UK watchdog’s investigation, Amazon has pledged to enhance its efforts against fake reviews on its platform. The move signals a significant step by the online retail giant to address the growing concern over phony ratings impacting consumer trust.