EcoFlow brought a striking message to COP30 in Belém, Brazil, underscoring that climate action must go beyond policy. By championing household-level solutions, the renewable energy leader envisions a world where sustainable living becomes the global norm.

A significant rise in fossil fuel lobbyists attending COP30 is fueling heated discussions about their influence on climate negotiations. While host countries and organizers cite the need for cooperation to reach climate goals, critics point to studies indicating insufficient progress by the industry in supporting a global green transition.