Cracker Barrel’s recent logo change has sparked considerable controversy among customers and investors alike. The beloved chain’s stock plummeted over 12% on Thursday, marking its worst losing streak in months amid ongoing backlash over its rebranding.

Cracker Barrel is pressing on with a refreshed brand identity that removes its iconic barrel from the logo. Fans loyal to the chain have voiced concerns about losing a symbol they have long associated with comfort food and nostalgia.