Cracker Barrel reinstated its classic “Old Timer” logo after facing a wave of criticism for its new, simplified design. The White House credits President Trump with pushing the restaurant chain to change course, citing his public critique as a decisive factor.

Cracker Barrel’s attempt at a “woke” rebrand met with fierce resistance from its loyal diners. Criticized for altering both its logo and interiors, the chain ultimately chose to restore its long-standing branding to quell the outcry.

Cracker Barrel’s new logo and contemporary updates have ignited criticism from conservatives who claim the restaurant chain is abandoning its traditional Southern identity. CEO Julie Felss Masino positions these sweeping changes as necessary to keep pace with shifting consumer preferences and maintain the company’s survival.

Cracker Barrel began its journey in 1969 as a simple roadside dining spot. Over time, the brand has updated its logo multiple times, sparking fascination and controversy along the way.

A new look for Cracker Barrel has stirred unexpected controversy. Critics argue the redesign veers away from the chain’s homespun roots, spotlighting America’s broader cultural tensions in the process.

Cracker Barrel’s recent logo change has sparked considerable controversy among customers and investors alike. The beloved chain’s stock plummeted over 12% on Thursday, marking its worst losing streak in months amid ongoing backlash over its rebranding.

Cracker Barrel is pressing on with a refreshed brand identity that removes its iconic barrel from the logo. Fans loyal to the chain have voiced concerns about losing a symbol they have long associated with comfort food and nostalgia.