The online creator economy is undergoing a rapid transformation. In an era where ad revenue alone no longer pays the bills, top YouTubers and digital entrepreneurs are gaining ground by acquiring startups, launching new products, and building full-fledged businesses.

Nir Caspi, a 15-year veteran of WME, will head Independent Artist Group’s Non-Scripted & New Media efforts as well as serve as Chief Growth Officer. His departure from WME signals a strategic move for IAG, which aims to bolster its positioning in television, digital media, and beyond.