Tractor Supply and award-winning country music artist Cody Johnson have joined forces to bring back the Life Out Here Emerging Artist Program. Announced from Brentwood, Tenn., on October 15, 2025, the initiative aims to uplift rising musicians.

Country star Keith Urban is putting his name behind a new pathway for emerging talent. Teaming with the Tamworth Country Music Festival, he has unveiled the Keith Urban Rising Star Scholarship to help cultivate the next generation of country performers.