An animated amphibian in Bad Bunny’s recent music videos is more than just a character—it’s bringing attention to the endangered Puerto Rican crested toad. The rapper’s creative approach has boosted conservation efforts, shining a light on a species native to his homeland.

The North Atlantic right whale, numbering only about 370 individuals, gave birth to few babies this season, raising alarms among scientists and conservationists who fear the species could face extinction.