McDonald’s faces a reported $2.4 billion customer service challenge, calling attention to the role of technology in modern dining. While innovations like kiosks and QR codes promise greater efficiency, they can both streamline and complicate the customer experience.

Advisors Asset Management Inc. has strengthened its position in McDonald’s Corporation, increasing its stake by 7.5% in the first quarter. Recent filings with the Securities & Exchange Commission show the fund purchased an additional 2,799 shares, bringing its total holdings to nearly 40,000 shares, valued at $12.46 million.