A new wave of Valentine’s travelers is fueling a 50% higher booking rate than last year, prompting hotels to rethink their offerings and focus on unforgettable experiences. Couples are no longer satisfied with roses and room service alone; they seek activities and outings that create enduring memories.

Marissa Chanel Hampton believes that stepping into a new environment for a film project can unlock creative depths studios cannot match. The chance to immerse herself in different cultures and places energizes her performances, leading to a richer, more authentic portrayal.

A new report from Imagine Studio offers insights into the next wave of brand innovation, from overhauled retail banking spaces to transformative AI personalization and immersive brand takeovers. Companies are reimagining how they interact with audiences in more human-centric, experience-focused ways.