Apple’s latest smartphone, the iPhone 17, went on sale worldwide, drawing enthusiastic crowds on Friday morning. Despite the strong turnout, the company faces competitive challenges from Chinese smartphone makers and lingering uncertainties about its AI strategy.

Apple’s rumored iPhone Air could take slim smartphones to a new level. While other manufacturers have already released ultra-thin devices, Apple’s move could intensify the trend and spark further innovation across the phone industry.

Apple’s latest unveiling brings a bold new design, headlined by a cosmic orange color, a unibody frame, and the biggest battery ever featured in an iPhone. With an 8x zoom camera topping the list of enhancements, the iPhone 17 Pro and Pro Max show Apple pushing the boundaries of smartphone technology once more.

As Apple’s fall event approaches, rumors are flying around the iPhone 17. Multiple outlets, including 9to5Mac and CNN, point to September 9 as the key date, with talk of new models and potential cost details sparking widespread anticipation.

A brief video making the rounds online claims to reveal Apple’s Liquid Silicone case for the still-unannounced iPhone 17. AndroidHeadlines, which surfaced the clip, calls the footage “sketchy,” urging readers to treat the images with caution.