Damai International, the global arm of Alibaba’s Damai Entertainment, has introduced ORCA (Original Creative Artists), a new label aimed at accelerating artist development in Asia’s booming entertainment scene. The launch also includes a worldwide initiative to broaden the company’s reach, reflecting Alibaba Group’s broader ambitions in the global market.

Alibaba’s Damai International has introduced a new music label called ORCA, aiming to tap into Asia’s rapidly growing entertainment landscape. The label’s debut features a global artist initiative and promises a new international music act for audiences worldwide.