Unclear objectives and uncommitted leaders—not technology—are derailing transformations in marketing, according to McKinsey’s “Organize to Value” blueprint. Sponsored by Optimove and featured on MarTech, the analysis points to culture, leadership, and clarity of purpose as the real game-changers for positionless marketing.

Piedmont Technical College is forging ahead with a newly unveiled four-year strategic plan that aims to align education, business, and technology for sustained development. Announced on a Tuesday, the roadmap highlights the college’s priorities for expanding its organizational culture and preparing for the future.

Companies everywhere declare sweeping “AI-first” mandates, yet genuine progress often unfolds quietly through informal experiments. True innovation rarely follows a neat corporate script—it thrives when employees are free to stay curious, test ideas, and fail safely.