Vietnam is witnessing a dramatic surge in tourism, propelled by an emerging generation eager for adventurous exploration, custom-made itineraries, and fluid travel plans. Gen Z’s distinctive desire to explore the country on their own terms is reshaping Vietnam’s travel industry at a rapid pace.

A new study finds that 99 percent of Vietnamese tourists are eager to let artificial-intelligence tools craft more personalized and convenient trips. Their near-unanimous enthusiasm underscores how quickly AI is becoming indispensable to the global travel industry.

Crystal Cruises has launched the Experience Finder tool, empowering travel advisors to customize shore excursions and enhance guest journeys like never before.

As online shopping evolves beyond mere storefronts, speed, personalization, and immersive experiences have become the new standard. Discover how seven cutting-edge technologies are redefining eCommerce and what brands need to know to stay ahead.