Pop Mart, a Chinese toy maker, aims to secure a lasting legacy for its blind box characters, particularly Labubu. Inspired by the enduring appeal of Disney’s Mickey Mouse, the company hopes Labubu will remain a beloved figure for years to come.

Chinese retailer Miniso intends to carve out its pop-culture collectibles segment and list it on the Hong Kong market. The move seeks to build on the surging demand for collectible toys and mimic the success of Labubu maker Pop Mart.