Growth Channel and Speedeon have joined forces to reshape programmatic advertising. By enabling direct access to Speedeon audiences within Growth Channel, the collaboration is set to simplify how brands plan, launch, and optimize campaigns on a unified platform.

Amazon is leveraging its extensive consumer data, connected TV inventory, and competitive pricing to transform the DSP landscape. By 2025, the retail giant hopes to surpass The Trade Desk and Google’s DV360. Experts say the ad spend shift has already begun.