When winter’s chill grips Lake Mills, local entrepreneurs brave the frigid air to keep their doors open. They clear sidewalks, flip on the lights, and greet neighbors with a warm welcome—reminding everyone that community thrives all year.

Steady rain and gusting winds did not keep Emporians from supporting their neighborhood shops. Small Business Saturday brought new twists to a beloved local tradition, thanks to a partnership between Emporia Main Street and local businesses.