A new Shop Local Shop Strong campaign in Brazoria County highlights the importance of investing in community businesses. With signs in storefronts and a focus on holiday shopping, local residents like Yvonne Mintz say this effort is sparking renewed pride in Lake Jackson.

Historic Downtown Pocatello will sparkle with holiday cheer this weekend during the Christmas Night Light Parade. The festivities, coupled with a holiday shopping weekend, aim to delight the community as Thanksgiving transitions into the Christmas season.