Sneak King May Never Return Because The Burger King Mascot Was Too Creepy

Sneak King, the 2006 stealth-action video game from Burger King’s “Creepy King” era, may never see a sequel. According to the chain’s chief marketing officer, Joel Yashinsky, the unsettling mascot was retired in favor of a more family-friendly image—and with him likely went plans for any second installment.

Sneak King May Never Return Because The Burger King Mascot Was Too Creepy