Few attractions make the Valley buzz like Cactus League spring training. Tourists and locals flock to the ballparks, but the excitement doesn’t stop between games—visitors can explore even more of the region’s highlights during every break in the action.

Marriott Bonvoy has announced a landmark partnership with the International Cricket Council, running from 2026 to 2029. This alliance grants members exclusive access to global cricket events, highlighting a new wave of immersive fan experiences in sports tourism.

A Jersey Shore town is set to level up its sports offerings with five new pickleball courts. The plans call for fencing, shade structures, and ample seating, giving players and spectators a comfortable experience.

As major sporting events unfold in 2025, a remarkable surge in visa applications reveals how fans are transforming into global sports tourists, fueling unprecedented growth in international travel.