Taiwan’s tourism industry reached a major milestone this year, welcoming one million Japanese visitors earlier than in 2024. Efforts by the Tourism Administration, including promotions at the Nagoya Travel Fair, have fueled this remarkable surge.

Taiwan’s new Tourism 2030 plan promises to reshape the nation’s travel sector with a focus on boosting international arrivals and driving local spending. The ultimate goal: building a trillion-dollar industry that underscores the island’s growing significance in global tourism.